Grammy-nominated Nigerian artist Ayra Starr is set to dazzle fans in Kenya this Sunday, October 20, with a special YouTube Live concert. This much-anticipated performance will celebrate the release of her sophomore album, The Year I Turned 21, and will stream live on her YouTube channel, giving fans worldwide an exclusive experience.
Ayra Starr’s YouTube Live concert in Nairobi will be a monumental event, marking her first-ever live performance in Kenya. Known for her soulful Afrobeats sound and international hits like Bloody Samaritan and Rush, Ayra Starr is ready to bring her electrifying energy to the vibrant city. The Kenyan capital, with its rich music culture and youthful population, serves as the perfect backdrop for this one-of-a-kind show.
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Ayra Starr’s Performance
Ayra Starr’s live performance promises to be an intimate experience, featuring new tracks from The Year I Turned 21 alongside fan favorites. Fans can expect her signature mix of Afrobeats and pop, with her unique melodies taking center stage. Nairobi, known for its deep roots in African music and thriving concert scene, will host this event, and Ayra’s fans in East Africa are eagerly anticipating this historic performance.
“I’m so excited to do this on a global scale from Nairobi. This album means so much to me, and I’m looking forward to sharing it with everyone through YouTube,” Ayra Starr shared. Her passion for live performances is clear, as she prepares to connect with her audience in a profound way.
YouTube’s Role in Bringing Ayra Starr’s Concert to the World
Ayra Starr’s YouTube Live concert highlights the growing influence of African music globally. Addy Awofisayo, Head of Music for Sub-Saharan Africa at YouTube, commented on the platform’s role in promoting African artists like Ayra Starr. “We’ve seen African music grow tremendously on YouTube, and this concert is a continuation of that journey—bringing Ayra Starr’s incredible talent to a global stage.”
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In early 2021, Ayra Starr achieved mainstream recognition with her eponymous debut extended play and its hit track Away. It paved the way for the release of her first full-length album, 19 & Dangerous (2021). Categorized mainly as Afropop and R&B, the mixtape received favorable critical reception and spawned two top forty hits in Nigeria. The lead single Bloody Samaritan peaked atop the Top 50 chart, becoming the first solo song by a female artist to reach the number-one position.
Starr would later achieve mainstream international recognition in 2022, with the release of her song Rush. The song charted in several territories, including Switzerland, Ireland and the United Kingdom, where it peaked at number 24. It earned Starr her first nomination at the 66th Annual Grammy Awards for Best African Music Performance.