We look at this and subsequent Yeezy drops by Adidas, along with prices and developments regarding the future of Kanye West’s Yeezy brand.
Adidas’s partnership with Yeezy ended on 25th October 2022, following Kanye’s controversial anti-Semitic remarks. Despite initial doubts, the sportswear company decided to restock Yeezy footwear with planned drops across 2023 and 2024, aiming to clear their remaining 2022 Yeezy inventory. The first 2024 release occurred on 26th February, featuring the Yeezy Boost 350 v2.
Release of Existing Products 2024
Adidas initially considered foregoing the sale of their remaining Yeezy stock and disposing of it at a total loss. They reconsidered this option due the significant financial loss the company was going to undertake.
Following this, Adidas recorded having sold an approximate €150m worth of Yeezy products in the first quarter of 2024, at a €50m profit.
Projections show they would clear the remaining Yeezy stock for an approximate €200m within the year.
The shoes can be bought via the Adidas Confirmed application or through the Adidas official US website. There are also a number of legitimate retailers who partner with Adidas to distribute the products in their stores around the globe.
On YEEZY Day 2024, speculation pointed to Adidas having concluded their promised (7 release dates) official releases of various Yeezy products as follows:
| Release Date | YEEZY Product(s) and Price(s) |
| February 29, 2024 | BOOST 350 V2 (Steel Grey color) – $230 |
| March 7, 2024 | Slide (Dark Onyx color) – $70 Foam Runner (Onyx color) – $90 |
| March 11, 2024 | BOOST 500 (Stone Salt color) – $210 BOOST 350 V2 (Flax color) – $230 |
| March 21, 2024 | Slide (Slate Grey color) – $70 Slide (Resin color) – $70 |
| May 27, 2024 | A range of (19) models, colors, and pricing. Available here. |
| June 3, 2024 | A range of (19) models, colors, and pricing. Available here. |
| June 6, 2024 | BOOST 350 (Pirate Black color) – $230 |
The Future with YEEZYS by KANYE
Kanye West’s Yeezy is fundamentally a media and fashion brand. It was founded in 2013 by the artist. It is one of the most popular fashion brands around the globe, with reports of line items selling out with minutes of their release.
Through various partnerships with industry leaders like Nike, LA Apparel, Gap, Balenciaga, and Adidas, Kanye, through Yeezy, have been designing, manufacturing, and selling clothes and footwear.
Following uproar and accusations against Ye of racism and antisemitism, several partners, including Balenciaga, CAA, Vogue, and Adidas, severed ties.
However, Kanye West still owns 100% of the Yeezy brand and its trademarks.
In light of his recent fallout with Adidas; his biggest partner in the footwear industry, Mr. West has yet to officially announce his much-anticipated next move.
What do you anticipate for Kanye and Yeezy? Share your thoughts with City Digest Fashion in the comments below.